Project 2: Event Ad



Description: A color, full-bleed ad to promote a mountainside yoga retreat benefit event using only Microsoft Word and a scanner.

Process (Programs, Tools, Skills, FOCUS principles): I scanned the image of the lady practicing yoga. I added the box of blue to the right to mimic the blues from the sky and mountains, and also to keep the feel of the ad calm. I chose white for the text because of the high contrast against the blue. I kept the fonts clean and simple. There is a lot of white space in the photo as well as in the blue box on the right. I used an Oldstyle font for the name of the retreat and I used a clean sans serif font for the rest of the text.

Message: The is advertising a Mountainside Yoga Retreat sponsored by Namaste Clothing Company to benefit the non-profit online yoga website,

Audience: The intended audience are those who are into fitness, health, wellness, and yoga.

Color scheme and color names: I used a monochromatic color scheme. I used blues to elicit a calm, tranquil feeling.

Top Thing Learned: I learned how to use Microsoft Word in a pinch to design if that’s the only program available.

Title Font Name & Category: Baskerville MT- Oldstyle

Copy Font Name & Category: Avenir Next LT- Sans Serif

Scanned images used, sources, original sizes, location of scanner used: The image came from the May 2015 Yoga Journal magazine. It was an advertisement for MPG Clothing Company. The image was originally 9.5″ x 7″, so I scanned it at a high resolution and then played with the dimensions until I found a size and cropping that worked for my ad.


Project 1: Flier



Description: Black & white flier to advertise a graduate leadership conference.

Process (Programs, Tools, Skills, FOCUS principles): I started out with four sketches for ideas. I liked the one with the square elements, so I recreated my sketch in InDesign. I used strong contrast to create the title by putting a bold text against a black background. I used alignment throughout the entire design. Every element aligns with something else. I used Photoshop to mask the image. By doing so, I created a strong sense of white space. The small squares are repeating elements and they are following the rule of odds because they are always in sets of three.

Message: This message is intended for college graduates who plan to pursue professional careers in business. This flier is intended to draw them in, grab their attention, and get them to attend this convention.

Audience: The audience is recent college graduates who plan to pursue a professional career in business.

Top Thing Learned: I learned that not everything needs to be in a box. Alignment and just the right elements can achieve a similar effect as opposed to using boxes to contain everything on a flier.

Title Font Name & Category: Franklin Gothic Demi – Sans Serif

Copy Font Name & Category: Arial Regular – Sans Serif

Links to images used in this project: