Description: A color, full-bleed ad to promote a mountainside yoga retreat benefit event using only Microsoft Word and a scanner.
Process (Programs, Tools, Skills, FOCUS principles): I scanned the image of the lady practicing yoga. I added the box of blue to the right to mimic the blues from the sky and mountains, and also to keep the feel of the ad calm. I chose white for the text because of the high contrast against the blue. I kept the fonts clean and simple. There is a lot of white space in the photo as well as in the blue box on the right. I used an Oldstyle font for the name of the retreat and I used a clean sans serif font for the rest of the text.
Message: The is advertising a Mountainside Yoga Retreat sponsored by Namaste Clothing Company to benefit the non-profit online yoga website, DoYogaWithMe.com.
Audience: The intended audience are those who are into fitness, health, wellness, and yoga.
Color scheme and color names: I used a monochromatic color scheme. I used blues to elicit a calm, tranquil feeling.
Top Thing Learned: I learned how to use Microsoft Word in a pinch to design if that’s the only program available.
Title Font Name & Category: Baskerville MT- Oldstyle
Copy Font Name & Category: Avenir Next LT- Sans Serif
Scanned images used, sources, original sizes, location of scanner used: The image came from the May 2015 Yoga Journal magazine. It was an advertisement for MPG Clothing Company. The image was originally 9.5″ x 7″, so I scanned it at a high resolution and then played with the dimensions until I found a size and cropping that worked for my ad.