Project 6: Stationery

P6NatalieDansieP6NatalieDansie2Large image Business Cards for Blog

  • Description: This is a full-bleed, matching letterhead and business card stationery set created along with a custom logo.
  • Process (Programs, Tools, Skills): I created the logo in Adobe Illustrator. I used dotted lines to create the circles for the logo as well as the border. I chose fonts that had plenty of contrast. One is an all caps serif font and the other is a script font. The colors are pulled from a Design Seeds color scheme. Once the logo was created, I opened up a 2-page document in Adobe InDesign. There I created the text for the name and business information. I repeated the logo on the letterhead and again on the business card. I also repeated the dotted border to tie the design together. I took the medium blue color from the dots and found the lightest hue of that blue and made that the background for the business card.
  • Message: The company is a graphic design company that created cute, fun designs for birthday cards, wedding invitations, birth announcements, and photo cards.
  • Audience: The audience is anyone looking for cute, fun graphic design services.
  • Top Thing Learned: How to brand a company with a unified letterhead an business card.
  • Color scheme and color names: Analogous: pink, violet, purple, indigo, blue
  • Logo Font Names & Categories: Chaparral Pro Bold- serif font, Pea Noodles Girlfriend- script
  • Copy Font Name & Category: Chaparral Pro- serif font, Century Gothic regular- sans serif

 

 

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Project 5: Logos

NatalieDansie-P5Logos-for-blog

  1. Description: This is a logo for an acoustic music band named Winterwood
  2. Process (Programs, Tools, Skills): I created the entire logo in Adobe Illustrator. I used the o’s and the d to serve double duty as both the letters in the band name as well as the tuner keys on the top of the guitar neck. I chose a mahogany, brick color for the guitar neck and then worked in a triadic color scheme to pull the whole design together.
  3. Message: Winterwood is a band associated with acoustic music and guitars.
  4. Audience: Anyone who interacts with the band or appreciates their style of music
  5. Top Thing Learned: I learned how to use the pen and shape tools to create designs in Illustrator.
  6. Color Scheme and Color Names: Triadic: Indigo, Lime and Brick
  7. Title Font Name & Category: Century Gothic Bold- sans serif

Project 4: Montage

NatalieDansie-P4Montage-Rain

  • Description: An inspirational piece of art made by blending several images and using beautiful typography.
  • Process (Programs, Tools, Skills, Steps taken while designing): I cropped the image of the stormy ocean. I used the lasso in Photoshop to pull the rainbow from another image into this one. I used a mask and a 100% opacity brush to soften the edges of the rainbow. I used a 30% opacity brush to soften the whole thing and blend it into the stormy ocean. I found an image of falling rain and layered that over the ocean image. I used a blending mode and reduced the opacity to make the raindrops really subtle. I added in the typography by grabbing the purple color from the water and finding contrasting fonts that work well to convey the quote. I positioned the white copy so it forms a very subtle rainbow shape to further emphasize the design. I added the border and erased part of the edges to allow the key words in the quote to break through.
  • Message: In life, we are given trials and challenges. It’s important for us to recognize and be thankful for the challenges (the rain) and then to appreciate the rainbows.
  • Audience: The audience is anyone who is experiencing trials. It’s meant to give a moment of reflection.
  • Top Thing Learned: I learned how to gradually blend several images.
  • Filter / Colorization used and where it was applied: I increased the brightness of the rainbow.
  • Color scheme and color names: Monochromatic purple
  • Rainbow & Rain Font Name & Category: Edwardian Script ITC Regular- script
  • Copy Font Name & Category: Century Gothic Regular- sans serif, author’s name- Century Gothic Regular italic- sans serif
  • Thumbnails of Images used: 
  • Sources (Links to images on original websites / with title of site):
  • http://www.freeimages.com/photo/rain-on-sea-ii-1368899
  • https://unsplash.com/photos/96KUGPHRbUU
  • https://stocksnap.io/photo/HURPJAWUZC

Project 3: Photodesign

P3-NatalieDansie

  1. Description: Demonstrate good photography and image editing skills. Incorporate color into a full-bleed poster layout with an original picture.
  2. Process (Programs, Tools, Skills, FOCUS principles): I took a picture with my Nikon D90 camera. I metered the sky and took the photo to capture the blue. I made focal point of the water converging along the bottom and right third of the image. I uploaded the photo into Photoshop and edited it using levels, sharpness, selective color, and vibrance. I used Photoshop to design the decorative chevron banners and the typography elements.
  3. Message: The message is to convey how cold it is outside, but also how beautiful the cold can be.
  4. Audience: The photo appeals to a wide audience, but particularly to anyone who appreciates the beauty of nature in the wintertime.
  5. Top Thing Learned: I learned how to play with levels to take an ordinary photo to a fabulous one with some editing tricks.
  6. Color scheme and color names: monochromatic blue
  7. Title Font Name & Category: Century Gothic Regular and Chopin Script Medium
  8. Copy Font Name & Category: Century Gothic Regular and Chopin Script Medium
  9. Thumbnail of original, unedited image inserted
  10. Date and location you took the photo(s): February 2, 2016 Murray Park, Murray, Utah
Winter

Original, unedited image

P3 Activity: Photography

NatalieDansie-Light 1 Outside

Light 1: Outside

NatalieDansie-Light 2 Inside

Light 2: Inside

NatalieDansie-Focus 1 Foreground

Focus 1: Foreground

NatalieDansie-Focus 2 Background

Focus 2: Background

NatalieDansie-Composition 1 Thirds

Composition 1: Thirds

NatalieDansie-Composition 2-Lead Room

Composition 2: Lead Room

For this project, I learned how to take photographs and make them look great. In the first two photos, I played with light. In Light 1, I used only natural light outside. I set my light meter on the sky to preserve the brilliance of the blue. I also shot at the end of the day when the light makes everything more vibrant. In Light 2, I used artificial light inside. I used the flash on my camera to light the flowers and the Love sign.

In the second two photos, I varied the focus. In Focus 1, I used the macro setting on my Nikon D90 camera to focus on the steering wheel while keeping the keys and background out of focus. In Focus 2, I switched the focal point and blurred the foreground while bringing the keys into focus.

In the last two photos, I used different compositions to make the images interesting. In Composition 1, I lined up the trees on the left on the vertical one-third grid line and I lined up the river along the bottom third horizontal grid line. In Composition 2, I used natural light from the window to illuminate my son. I placed him on the left side of the composition to to give lead room.