P8: Brochure Project


Outside of the Brochure



Inside of the Brochure

  • Description: A full bleed, offset, tri-fold brochure.
  • Process (Programs, Tools, Skills): I created the brochure design and layout in Adobe InDesign. I split the layout into three sections. The front of the brochure is an offset fold, so when it’s folded and closed, the soccer ball on the grass image continues on the page beneath it.
  • I repeated the soccer ball throughout my design. I also used several circular images to pull the repetition of the circle throughout the design.
  • For the large soccer ball in the inside of the brochure, I used the ‘quick selection tool’ in Adobe Photoshop to remove the background of the image. I used the ‘refine mask’ dialogue box to smooth, feather, and shift the edge to make a softer image that doesn’t look so stark and cutout against the brochure’s background. I then ‘placed’ the image of the soccer ball into InDesign where I used the ‘text wrap’ option to wrap the text in the center around the ‘alpha channel’ of the image.
  • I chose an analogous color scheme with green, lime, and yellow. The greens play off of the green grass in the images. I chose to use the Almaq rough font for the titles and the subtitles because the rough texture plays is reminiscent of the grass texture in the images. I used Baskerville Old Face regular font for the body copy.
  • I created the original logo for BenD United Soccer. I designed the logo in Adobe Illustrator. I used a live trace to create the black parts of the soccer ball. I put a yellow circle behind to create a yellow soccer ball. I used the pen tool to draw the shield. I chose a font that allowed me to “unite” the “D” in BenD and the “U” in United to further emphasize the name.
  • Used: Adobe InDesign | Adobe Illustrator | Adobe Photoshop
  • Message: Advertise and give information about Kickin’ It Summer Soccer Camps
  • Audience: Parents of children ages 5-15
  • Top Thing Learned: I learned how to wrap text around an image in InDesign.
  • Color scheme and color names: Analogous: green #296331, lime #78dd10, yellow #ffdd19
  • Title Font Name & Category: Almaq rough | decorative
  • Copy Font Name & Category: Baskerville Old Face | serif
  • Word Count of copy: 251
  • Thumbnails of Images used: 
  • Sources (Links to images on original websites)
  • Soccer ball on grass: http://www.nif.org/wp-content/uploads/2015/10/soccerBall_iconic.jpg
  • Soccer ball near sideline: http://rockyfordco.com/wp-content/uploads/2015/09/soccer.jpg
  • All other images are my own

3 thoughts on “P8: Brochure Project

  1. photomom79 says:

    Great job on your project Natalie! My kids all play soccer so your brochure stood out to me. I love the big soccer ball on the inside with the text wrap. I also love you choice of colors, the greens and yellow remind me of the grass and sunshine of a soccer game. You overall layout is easy to follow and you have really good flow to your design.

    Check out Ele’s project this week http://comm130.elethompson.com/project-8-brochure/#comment-42


  2. Chris Griffin says:

    I really like your font choice for the title copy; the grunge feel totally matches the soccer experience! The solid stripes along the top and bottom of the brochure help frame the content, but I think either the orange jerseys or yellow stripe probably should have changed to match the other. Your color scheme doesn’t list orange, but it shows up in half of your images. Otherwise, the overall layout is very clean, and the soccer ball doesn’t crowd an of the elements. The text wrap feels particular natural.

    Take a look at Hugh’s brochure for a great example of a well-balanced color scheme:


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